But for businesses, social media is a way to tie SEO and content marketing together. Search engines take into consideration the number of shares a page receives when it ranks that particular piece of content. Social media is also quickly becoming the primary way content is shared. Sites like Twitter, Google+, Stumble Upon, and Facebook all allow consumers to share valuable content with others in their network.
Research shows people are more likely to trust content shared from people they know, so a share is akin to a 4 star rating! A common mistake in social media marketing is thinking a large number of followers is all you need. In fact, many businesses have sprouted up offering to sell you 100 or 1000 ‘real’ friends or fans. Keep in mind that friends and fans are not enough – you need to build engagement. Friends that are purchased are often not your target demographic or are fake accounts. Neither will help you accomplish your goals. In order to make the most of a social media marketing strategy, you need to interact with your fans and create a true community.
NTP's experience in Westchester can show that you are accessible by allowing people to ask questions, voice concerns, and even complain. Then help you address these issues in a professional manner. Provide them with content that interesting, not just promotional. Remember, social media is first of all social!.
At NTP we will set up and manage with regular, action inducing content the major social media outlets such as Facebook, Twitter, Pinterest, Instagram and more.